Brief: Create an event video to thank the professional seller community on eBay attending a Manchester based event. eBay’s Sellers define eBay, and the videos primary purpose was to remind them of the way they touch buyers’ lives – in a really simple way. Capture genuine sentiment from the buyer community in Manchester – reflecting the quality of service, produce and professionalism buyers have experienced from eBays Sellers.
Process: We hit the streets over 2 days – filming over 50 vox pops. Having identified key themes and key communication points from eBay we developed an interview approach to get the best out of the various contributors. During the edit, we refined the content down to key messages and moments, and developed a narrative structure to satisfy the brief.
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